YOUR BRAND IN ACTION

Corporate Visual Identity

The visual identity elements of your Brand play a very important role in the way an organization presents itself to both internal and external stakeholders. A corporate visual identity expresses the values and ambitions of an organization, its business, and its characteristics.

The visual identity provides an organization visibility, recognition, to its stakeholders and symbolizes the organization.

The look and feel of the corporate logo is as important as the corporation’s name and the relationship between the two strengthen the Brand messaging.

4Poyntz Dezign helps to create or enhance an existing Brand by supporting and managing the corporate visual identity by assessment and development of the identity elements as well as associated tools and support. We guide you in the management of the identity to ensure the maximum impact of your Brand.

Identity elements include:

• Corporate logo/colours – The logo is a graphical element, symbol, icon, etc. that, together with its wordmark or logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. A logo's design is for immediate recognition.
  The corporate or company colours are a carefully selected set of colours that represent the most instantly recognizable elements of the corporate visual identity. These colours represent the organization and create a non-verbal, emotional connection to the stakeholders.
• Corporate stationery – a critical part of the visual indentity system consisting of business cards, letterhead, envelopes, labels, forms etc. Many of these can be created as electronic based items and still follow the same graphic system for consistency and order to display the corporate logo, colours, graphic elements, etc. It creates an important personal communication to the stakeholders throughout all forms of day to day transactions.
• Marketing collateral – these corporate pieces help to communicate your Brand messaging to meet customer need and/or to support sales initiatives. This includes pieces like corporate brochures, pamphlets, annual reports, advertisements, signage, promotional pieces, and today, most importantly website design.

Corporate Website - Corporate sites differ from electronic commerce, public or internal portals (or intranets). Generally the corporate site provides information to the public about the company rather than transacting business or providing other services.

Nearly every organization that interacts with its stakeholders has a corporate site or else integrates the same features into its other websites however the market trends are now allowing many variations of an organization’s website and some integrate all it’s aspect of business under one site and Brand message. Large companies typically maintain a single umbrella corporate site for all of their various brands and subsidiaries and have other sites for different functions.

4Poyntz Dezign offers Xtensible Web Manager (XWM), a product created to help an organization manage its own content as well as manage and support the organization’s Brand over the Internet.